Search Engine Optimisation or SEO is an important branch that needs to be learnt to stay relevant in this day and age. The aspects of keywords and content need to be combined to enable a website to reach its right potential in terms of ranking. Since it is a matter of credibility, people need SEO and can’t do without the same. But if you are someone who is just starting out and requires a couple of tips to move forward, then you have come to the right place. So to be more specific, here are some SEO tips on using things like guest posting from the pros at 3rank.
1. Long-Tail Keywords and Short-Tail Keywords
The best way to start with SEO is to think about its usage of keywords. While implementing keywords in your text, you need to remember aspects of relevance and attractiveness. For this purpose, it is essential to note down the difference between long-tail keywords and short-tail keywords. Both these keywords can mean the same thing, but their presence is required at the right junctions. According to experts, if you are someone who is starting an SEO for a website, then it is essential to use long-tail keywords since it has less competition.
2. Keywords and Tools
There are many tools that will help you get an idea about the current set of keywords. These tools establish the importance of particular keywords by bringing out various facts and figures associated with the same. So getting one among these tools onboard will be considered as the right move. For example, you check out tools like KeywordTool, Google Keyword Planner, AnswerThePublic, and so on.
3. Optimisation of Title Tags
The title tag is the first aspect that needs to call a user towards your website or page. So by all means, it is up to you to ensure that your tag is engaging and effective. It should be able to summarise what the page is about and also help people be curious about the same. This process needs to occur regardless of the topic that your page is going to discuss. Hence, always make it a point to optimise and engage your title in the right aspect.
4. Search Intents
One of the most elegant ways to induce your usage of keywords is to look into the different forms of search intents of people. This list usually tends to have three aspects, namely, navigational, transactional and informative.
- Navigational – this search is directed to a specific website, like YouTube or Facebook.
- Transactional – this search is enforced by the urge to buy a particular product.
- Informational – this search is done when an individual wants to gain information about a particular topic.